Mockup of a mobile app interface for 4Pets
Mockup showcasing the user interface of the 4Pets app
Challenge

The challenge is to develop an application focused on medication management. Thinking about creating something different, looking for an audience that is little explored and with potential, was considered four pieces of information:

The large number of apps with this function aimed at people

The growth in the number of pets - also called pets - in homes in Brazil and around the world

The new position that pets have come to occupy in families and societies

The growth of the market for products and services aimed at this audience and their tutors

Project goal

When analyzing the current scenario, we came to the conclusion that pet owners and veterinarians will be using the platform. Thus, we define that the objective of the project can be divided as follows:

  • Pet owners

    Having a platform that helps them remember medication times, vaccine dates, and other useful information for them to take better care of their pets

  • Veterinarians

    Have a platform where they can help pet owners with questions and advertise their services

Illustration of pet owners interacting with a vet online
Full-width mockup of the 4Pets app interface
Competitive audit comparing 4Pets to My Pets and 11 Pets
Competitive Audit

To gain a better understanding of our competitors, a comprehensive research was conducted, comparing our company with others that offer similar products. "My Pets" and "11 Pets" emerged as the most comprehensive apps in this comparison.

User Research

The research objective was to validate whether pet owners would be interested in the application with its basic features - medication and vaccine reminders, in addition to whether the extra features actually bring more value for the product and how 4Pets could and would solve user pain.

Mockup showing user research findings
Persona

After collecting all the information, two personas were created: Carlos (vet) and Brenda (pet owner).

Problem statement

Carlos is vet who needs to find a easier to share the pets information with the pets owner because he he fumbles answering all the tickets he receives on his cell phone.

Persona Carlos, a veterinarian
Persona Brenda, a pet owner
Problem statement

Brenda is pet owner who needs assistance about her pet's medication because she is afraid of mixing up their meds.

Wide mockup showcasing 4Pets features
Usability study

To test our prototype, we defined that the task to be performed by the user would be to find the calendar and add a task (a medicine or food alarm, for example).

Flow diagram of the usability study tasks
Insights
Chart illustrating key insights from the research
Additional mockup displaying 4Pets app functionality
Takeways
Impact:

"The app will be useful for the life of the owners."

What I learned
  • People are quite willing to know more about pet products
  • It is important to pay attention to colors and usability
  • Sometime you can find a lot of good information in internet
  • Planning is important to a good project

Thank you for scrooling!

I really appreciate you take your time to check my study case! Let's get in touch!