Marcela Souza | Product Designer & UX Designer & Web Designer in Toronto

MY ENGLISH ACADEMIA

Brand

Digital Marketing

📖

MEA is a dynamic platform designed to make English learning fun and interactive for children. Through gamification and inclusive education, we inspire young minds to thrive.

Description My English Academia (MEA) combines gamification and creative storytelling to make English learning fun, interactive, and impactful for children.
Role Brand Designer, Marketing Strategist, Graphic Designer
Contributions Developed the brand identity, user experience, and interface for an engaging, educational streaming platform.
Project Duration 12 months
Tools Used

Purpose of Communication

MEA is a pioneering educational platform that transforms English learning for children into an engaging adventure. Using vibrant characters, immersive games, and interactive storytelling, MEA fosters language skills while making learning fun and memorable.

Mission

"Transforming language learning into an engaging and accessible experience for children."

Role in the Project

Led the creation of the logo, visual identity, and UX/UI design while developing and executing digital marketing campaigns to drive engagement.

computer monitor with Professor Max giving a class inside

Competitors

A gamified English learning app for kids with videos, songs, and worksheets for fun learning.

A language platform using gamified exercises and challenges to teach English to kids.

An online platform offering gamified English lessons for kids with games and interactive activities.

Emma, 8, a curious and playful girl, loves exploring new worlds through books and games. She seeks exciting, interactive activities with relatable characters that make learning feel like playtime.

Target Audience

Parents (25–45): Value engaging, educational tools that foster their children’s development while incorporating fun and innovation. They seek platforms that align with their parenting goals and embrace modern, inclusive values.

Children (5–12): aged 5–12 enjoy engaging, vibrant, and interactive activities that transform learning into an exciting adventure. MEA combines playful characters and gamification to captivate young learners while enhancing their English skills.

Photo of smiling children participating in an engaging English learning activity designed by MEA

Impact and Results:

Through two volunteer-led classes with six children, we saw remarkable progress. Parents reported significant improvement in their children's English skills and newfound confidence in speaking the language. The gamified approach fostered engagement and made learning fun, leaving a lasting positive impact.

Visual Identity

The logo combines tradition and play, reflecting engaging English education.
Professor Max, our fun and creative mascot, brings the brand to life.
Together, they create a friendly identity that excites kids and reassures parents.

Professor Max

Professor Max is the heart of My English Academia—a fun, charismatic character who makes learning English an adventure. With his colorful personality and engaging teaching style, he inspires kids to explore, play, and grow in confidence while mastering a new language.

Illustration of Professor Max in a gamer outfit, showcasing one of the mascot’s playful personalities designed for MEA’s educational platform.

Tools and Process

Competitor Research: Analyzed market gaps and explored how gamification and engaging visuals could transform English learning for children.

Parent Interviews: Gathered insights about challenges and aspirations to ensure the platform addressed real needs effectively.

Design Execution: Used Adobe Illustrator and Photoshop to craft the logo, characters, and visual identity, focusing on educational and captivating elements.

Purposeful Design: Developed every aspect with the goal of making learning an adventure, including the playful charm of Professor Max and a seamless, child-friendly aesthetic.

Cohesive Brand: Delivered a visually engaging, meaningful brand that resonates with both children and parents.

Soft Skills and Vision

Time Management: Successfully coordinated multiple creative and technical tasks, balancing research, design, and implementation to meet project deadlines.
Empathy-Driven Design: Focused on understanding the needs of children and parents, creating a platform that is engaging, intuitive, and educational. addressed real needs effectively.
Visionary Approach: Combined creativity and strategy to deliver a meaningful solution that aligns with the goals of both the audience and the brand. identity, focusing on educational and captivating elements.

Ready to make learning an adventure? Let’s connect and bring exciting ideas to life! Reach out today!

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