Branding

MEA

Embarking on the journey with My English Academia is like stepping into a realm where language learning meets the thrill of board games. Picture this: teachers weaving conversations seamlessly amid the suspense of Monopoly, the strategy of Risk, and the creativity of role-playing games. But life, ever-changing, nudged them to adapt. In the wake of quarantine challenges, they've transformed their initial concept. In response to valuable parent feedback, they've shifted from random chats to a more structured approach, redefining their mission to skillfully nurture English proficiency. The essence remains—a captivating adventure in language development, where learning feels like play, evolving to meet the needs of today's learners amidst a dynamic world.

The logo was created inspired by school emblems. As the main objective of My English Academia is to teach English through games and fun, each part of the logo represents an element of a game, such as chess, cards, and so on.

Logo variation
Characters

Thinking about the main public (kids) it was created cartoons characters to make the classes funnier and more enganing

Professor Max is the character created to teach English for the kids.

Differents versions of Professor Max

Some tips created for instagram

Thank you for scrooling!

I really appreciate you take your time to check my study case! Let's get in touch!