1. People leave before they understand the value
High exits, weak engagement or confused feedback can point to a message and navigation problem.
2. The interface no longer matches the product
When the business evolves but the product story does not, users experience a gap between promise and reality.
3. Core tasks feel harder than they should
If people need support for simple actions, the problem is often structure, not effort.
4. Trust signals are missing
Outdated visual patterns, vague labels and inconsistent components can make even a useful product feel risky.
5. Evidence points to friction in a core task
Flat metrics alone do not justify a redesign. Combine behavioral data and research to identify a specific problem, then test targeted changes before committing to a broader redesign.